34 years ago, 1 million people marched in New York City to call for an end to the nuclear arms race. At the time, it was the biggest public protest in U.S. history and reflected the growing power of the anti-nuke movement. But when the Cold War ended, so did the public’s anxiety about nuclear weapons. The movement evaporated in most parts of the world — even though the risk of a nuclear catastrophe is higher than ever.
We need to shatter public complacency and move people into action. And we think art is a hammer that can do exactly that.
That’s why I’m excited to announce our new crowd-sourced #DemandZero campaign in partnership with the Creative Action Network, which aims to engage a new generation of artists in the fight to eliminate nuclear weapons.
See the amazing new designs we’ve received from artists around the world, and tell us which ones resonate most with you.
It’s time to break the mold. For decades, peace signs and sunflowers were the anti-nuke brand. But in 2016, these images don’t necessarily resonate. They’re symbols of a bygone era. And they reinforce the feeling that eliminating these weapons isn’t realistic — that we’re chasing a pipe dream of the 60s — which couldn’t be further from the truth. This is a problem we can solve.
We’ve already received dozens of inspiring new designs calling for a world without nuclear weapons. Now we’re opening it up to artists all around the world to contribute. And we’re making all of these images available for purchase online!
View the growing collection on Facebook, and find out how you can submit your own.
Purchase your favorites as posters, t-shirts, tote bags and more!
Thanks for all that you do.
P.S. — For more details on this campaign, check out this great Fast Company article hot off the presses!